Hello internet friends!
I wasn’t planning a bonus post today, but so many things in life don’t go as planned, and I couldn’t just ignore the golden opportunity Google presented me with.
So, if you’re a Gmail user (at this point who isn’t? Only old people and AOL holdouts), you’ve seen the ads they place at the top of your inbox. It’s targeted marketing of course, usually for things like insurance or affordable home furnishings; things we all need, all want to save money on, and Google is here to help us when we need it. I for one welcome our benevolent robot overlords.
I’m getting off topic here.
Normally these ads are so bland that I barely even notice that they’re there, but I saw one this evening that said “Another bad date?” This was shortly after putting some ideas on paper for a future post about some of my terrible dates. Ok Google, I see you. Out of morbid curiosity I opened the ad, and I was not disappointed.
Yes, you’re looking at a grizzly, tough-looking biker dude, in an ad targeted to women. My question is: what kind of women?
I’m all for niche dating sites, assuming they don’t fetishize minority populations in gross ways, but this seems so weird to me. I come from a biker family, and I can’t imagine any of the women in my family, even the older ones, being into an ad or site like this. If they want to meet biker dudes, they wait for a nice day and go to any bar near any body of water. That’s where the bikers congregate, at least where I’m from.
Is this the next farmeronly.com? Part of me wants to sign up just to see what it’s like.